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| WHAT WAS MEASURED | PLATFORM SAID | ORDERS SAID |
|---|---|---|
Meta-reported conversions 8-figure DTC brand | 1,996 | 1,406 |
Cost per new customer Subscription brand | $25 | $125 |
Google-reported orders Multi-region retailer | 2,267 | 2,684 |
Google conversion rate vs. purchases Online certification brand | -60% | +73% |
“Having our data in BigQuery has given us a much deeper understanding of what's happening in our tracking and session measurement.”
E-commerce operator running multiple companies