Marketing says one CAC. Finance says another. Both numbers come from the same pipeline, read two different ways. A Pipeline Reconciliation Score traces your real, closed revenue back to the channel that actually sourced it.
A REAL DIAGNOSTIC, NOT A FORM. ABOUT 30 MINUTES.
A subscription brand's ad platform reported a $25 cost to acquire a new customer. We checked it against real, first-time-buyer orders. The true number was $125, five times higher, because the platform counted existing customers as new.
WE CHECK EVERY CLAIM ON THIS PAGE AGAINST A REAL CASE STUDY BEFORE IT SHIPS. ASK US FOR THE SOURCE.