audienceOS is now AxiaOS
We changed the name in August 2026. Same team, same company (DataX LLC). Old audienceOS links redirect here, and client work carried over unchanged.
The old name described one job: activating audience data for the ad platforms. That stopped being an accurate description of the work. Clients kept arriving with a bigger problem underneath the one they called about, which was that they had no single record of what actually happened, and no version of their numbers that finance and marketing could both sign off on.
The new name matches the category the work belongs to. AxiaOS builds First-Party Intelligence Infrastructure: a permanent, reconciled data foundation that lives in your own cloud account and stays yours whether or not we're still working together.
Nothing about the entity changed. DataX LLC is the same contracting company it has always been, existing agreements carry over without amendment, and the team is the same one you were already working with.