Case Studies
When the platform says one thing and the bank account says another. Real audits, real fixes, real numbers, verified against the client's own data wherever the ledger could be reached.
Every case here names the mechanism. Most put the platform's number next to the verified number, including one where the platform under-counted, and one where every platform number was correct and still pointed the wrong way. These aren't tool testimonials measured by the tool itself.
Brands that stopped renting their truth.
Eleven documented gaps between what platforms report and what actually drove the business. Each one names the mechanism.
Confidential Career Certification Brand
Meta Said This Campaign Was Winning. The Bank Account Said Zero. Then Stripe Said 135%.
Confidential Consumer Products Brand
They Cut Their Own Prices 20%. The Number That Justified It Doesn't Exist in Any Ad Platform.
READ THE CASE STUDY →Eric Javits
They Scaled Meta to $1M and Never Touched Google. Google Got 25% More Efficient Anyway.
Yellow Leaf Hammocks
$26,000 a Week the Dashboard Called a Non-Event
StraighterLine
Seeing the Whole Funnel, Not Just the Last Click
CertifyMe.Net
Meta Scaled 350%. Once the Real Number Was Visible, Google's Own Search Campaign Started Lying About Why.
Confidential DTC Brand
Meta Claimed 1,996 Conversions. Real Orders: 1,406.
Viva Raw Pet
Google Called It a $25 Customer. It Was Actually $125.
Confidential Retail Brand
Google Said 2,267 Orders. The Real Number Was 2,684.
Yellow Leaf Hammocks
The $7,500-a-Month Dashboard That Was Hiding Its Own Best Channel
Confidential Subscription Health Brand
When the Right Data Still Needs the Right Signal