LEAD-DRIVEN
Your ads count leads. Your business counts revenue. Nobody's connecting the two.
When the sale closes on a call, a consult or an application, the ad platform stops watching at the form. We stitch the whole journey, from the click to the invoice, into one record that lives in your own cloud.
“Meta says the campaign is crushing it. Sales says the leads are garbage.”
“Cost per lead looks great. Nobody can tell me cost per customer.”
“Every week someone rebuilds a spreadsheet to stitch the platforms together.”
Where the platform stops watching
Ad click
Form
Booked call
Proposal
Signed
Paid
Out of the box, the ad platform sees the first two. The other four happen in your calendar, your CRM and your bank account, where it can't look. That's where your revenue lives.
$12,000 to enroll one student.
Career certification brand. Meta counted the campaign a winner. The real cost to enroll one student had drifted as high as $12,000, on a program priced under $2,000.
$335 per new customer, on a ~$190 order.
Certification brand. Google's dashboard read +28%.
Leads "down 30%." Actually up 10%.
High-ticket services brand. In one week, Google reported leads down about 30%. The business's own lead rows showed about 10% more. Same leads. The platform just moved the credit.
How it works
Free Tracking Check.
We read your site from the outside and send a written note within two business days.
The diagnostic.
On your own data, we connect the click to your CRM and your revenue, and show the gap between what your ads bought and what the platforms counted.
We build it and keep it running.
Most tools hand you the tracking and leave you to run it. Most agencies build it once and leave. We build it for your journey, watch it every day, and tell you what to do with it. The record is yours.
WHAT WE WON’T PROMISE
We can't make Google count a booking it never saw, and we can't recover a stage your CRM never recorded. What we can do is show you exactly where each one falls off, in writing.