AxiaOS vs. SourceMedium
A managed BigQuery warehouse platform bundling integrations, dashboards, an AI Analyst, and its own multi-touch attribution, run by SourceMedium on the client's behalf. Positioned almost identically to AxiaOS: data you can trust, infrastructure you can keep.
The questions worth asking before you sign
Is the attribution really deterministic?
Their pricing page uses the word “deterministic,” but their own methodology page describes picking a winning source across GA4, Elevar, Blotout, and Shopify with session-based dedup and a 120-day lookback. That's a source-selection heuristic, a step removed from a ledger tie-out.
Every dollar traces to one real, dated event. No source-selection logic deciding a winner.
Who owns the schema running inside the warehouse?
The pricing page sells a managed BigQuery warehouse with a fixed slot-hour compute allowance and 20 pre-built analytics modules, a schema SourceMedium owns and maintains.
Built around your own chart of accounts from day one, not a template SourceMedium maintains.
How predictable is the monthly bill?
Their pricing FAQ lists three separate overage lines: BigQuery slot-hours, AI Analyst usage, and solution hours beyond the quarterly allotment. All-inclusive pricing that can inflate as a client scales.
A flat, agreed structure. No usage-metered surprises.
Is finance the foundation or a feature?
Their own attribution page frames profit-based reporting as a bonus, “go beyond top-line revenue,” built for growth marketers first.
Finance-grade reconciliation is the starting design, not an upsell.
SourceMedium has real customers at meaningful scale (one case study cites growth from low-8-figures to high-9-figures on the platform), and their no-lock-in claim holds up: the warehouse and dashboards persist after cancellation, per their own FAQ. It's a genuinely useful all-in-one bundle at a predictable entry price for a lean growth team that wants speed without hiring a data engineer.
SourceMedium says the same thing AxiaOS does, own your warehouse, no lock-in. What's actually different?
What's running inside it. SourceMedium's schema is managed and templated, with a proprietary source-selection model deciding which touchpoint gets credit. That means trusting their logic, not auditing a ledger tie-out. AxiaOS builds the schema around your own chart of accounts, so when finance asks whether a number matches the bank statement, the answer is yes by design.